Getting a job usually begins with a phone conversation (preferably preceded by a referral). How long do you think you have to sell yourself when talking to a potential employer for the first time?

They might give you up to an hour once you've won a face to face interview, but the time you have to really convince them that you are the person for the job may be much shorter than you think. Therefore, you should always be able to communicate your value as an employee in 30 seconds or less. So, before you begin your job search, be sure to perfect your elevator pitch (or elevator speech). But how are you supposed to fit a summary of your entire career and all of your accomplishments into a 30 second pitch???

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The most important factor that contributes to a company’s success is the people they hire. Now more than ever, companies are taking that to heart. Employers are looking for people that can help lead their business to success. They are looking for someone with ambition and a strong work ethic. They are looking for the best employees, “A Players.”

Are you an “A Player”?

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Is your business and career heading in the right direction? Do you want to raise your income or increase sales and boost profits? Do you want to work fewer, more productive hours? Do you have the right team in place? A Master Mind will help you achieve all of these and more!

In his book, Think and Grow Rich, Napoleon Hill furthered the concept of the Master Mind. A Master Mind is group executive coaching at its best.

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“The only thing more expensive than education is ignorance.” 

Benjamin Franklin

As a CEO or business leader, when's the last time you calculated the cost of your mis-hires? Never! Why is that?

You have reports, systems and metrics for nearly everything else. You are constantly calculating capital costs, ROI and EBITDA for all of your other P&L line items. Why are you not regularly measuring, calculating and monitoring the costs associated with one of your most critical investments...that of making a decision to invest in (hire) human capital?

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"A Players"--Are you wasting your "talent"?

It shouldn't be hard to gather, after reading a few of my posts, that I am a proponent of personal responsibility and pay for performance. I do not believe that just because you maintained employment at your current company for another year you deserve a raise. You deserve a raise if you increased your value to your present employer (i.e. you cut costs, increased revenues, became more efficient, learned a new skill, took on a new role, etc.).

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