Getting a job usually begins with a phone conversation (preferably preceded by a referral). How long do you think you have to sell yourself when talking to a potential employer for the first time?
They might give you up to an hour once you've won a face to face interview, but the time you have to really convince them that you are the person for the job may be much shorter than you think. Therefore, you should always be able to communicate your value as an employee in 30 seconds or less. So, before you begin your job search, be sure to perfect your elevator pitch (or elevator speech). But how are you supposed to fit a summary of your entire career and all of your accomplishments into a 30 second pitch???
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